Magic Secrets

Feb 2016

In the first post of “Magic Secrets” I revealed to You one simple thing, though extremely important for your Bookings: just having a Listing on HomeAway and Co. is not enough as your Home on these website is like a drop in the ocean. Now, there are a few well known things that everyone should do (still, not everyone can do!) to make their Listing stand out and improve Booking conversion, like having professional pictures or a catching description of the property. And above all of them there is one thing that......

Read More

Jan 2016

If You are reading this first post then it means that you really care about your Holiday Home business. Well, it’s now time to discover a few Secrets, things that nobody will ever say to You. Let me start with this short story… Once upon a time there were Hosts who used to promote their homes through Short Term Let Agencies or, for the most adventurous ones, with a sign on the front wall. Then came the Internet, and with it DIY marketing and advertising became a global game. Local websites or big platforms such......

Read More